ASICS launches an exclusive Shopping Club for its employees. A solution that has centralised benefits for employees from different countries and with the best experience for its staff at the point of sale.
ASICS is one of the most iconic brands in the world of sporting goods. Since its founding in 1977 in Japan, it has been leading the market. Thanks to its focus on quality and performance, ASICS has consolidated its global presence, and Europe is its main market.
About
- Company: ASICS
- Sector/Industriy: Retail trade
- Nº of employees: 400
- Scope of the project: Spain and Portugal
The company stands out not only for its innovative products, but also for its strong corporate culture. ASICS was created from the idea of ‘Anima sana in corpore sano’, a Latin phrase that translates as ‘a healthy mind in a healthy body’. This philosophy became a legacy that remains an essential part of the brand to this day. This philosophy is also reflected in the care for the well-being and motivation of its employees.
Challenges: ASICS needed a benefits portal that was highly intuitive and allowed for segmentation of offers.
Results: In just a few months since its launch, the Asics Shopping Club portal has reached a 50% registration rate, revealing an astonishing level of staff engagement.- Related product: Vip Savings
Challenges and Objectives
ASICS, as part of its strategy to attract and retain talent, set out to improve the employee experience by offering an exclusive benefits portal. The objective was to provide a discount portal to its employees with a wide range of promotions, but with the ability to segment the offers to exclude any competitor offers from the available catalogue.The platform should offer an excellent user experience and access through an app. Easy and intuitive. This was a mandatory condition, especially for off-site staff without access to a computer.
Another challenge was to have a single, multi-language portal to serve its more than 400 employees in offices and shops, spread across Spain and Portugal.
Solution and results
Following a recommendation from one of its partners, ASICS chose to work with Vip District and launched ASICS Shopping Club. The platform offered a wide selection of promotions and also allowed the exclusion of competitor offers to improve the relevance of promotions for employees.
The mobile experience and app were the big surprise. The ASICS Shopping Club app has a top rating on the Apple Store and Google Play (4.7 out of 5), ensuring the best experience for Asics employees.
Within 4 months of its launch, ASICS Shopping Club achieved a 50% employee sign-up rate. An impressive mark for a company that has part of the workforce in the points of sale and with little access to corporate email. No doubt a reflection of the company’s great internal communication work.
ASICS employees now have access to a wide range of exclusive promotions, ranging from staples to consumer goods such as travel, fashion, wellness, technology and more. In addition to impacting the purchasing power of its employees, the new benefit strengthens the ability to attract and retain talent, an issue that affects many companies in the retail sector.
The Asics Shopping Club project demonstrates ASICS’ commitment to the well-being and satisfaction of its employees. By partnering with Vip District, they were able to offer an innovative solution that enhances their employees’ experience and strengthens their organisational culture.
“We love Vip District and its discount club! Platform and app with excellent UX, powerful offers and a good team behind it that has made the implementation and monitoring of this benefit very easy and agile. In just over a month we reached almost 50% of active staff.”
Marcos ZaballosHR Advisor - ASICS EMEA
