If you are reading this article, chances are that you are already familiar with the Vip Incentives module and know that it is a powerful tool for fostering corporate culture and employee engagement.
And if you haven’t yet discovered how much potential it offers, we can sum it up for you in just one word: gamification! With Vip Incentives campaigns you can turn work processes into games and tasks into challenges to be met.
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Vip Incentives can be used for a wide range of campaigns. However, in accordance with our Smart Engagement philosophy, we believe that behind every campaign there must be a strategy. So, before you start the planning process, first ask yourself this: What is your aim? What results are you hoping to achieve?
- For employee behaviour to have a direct impact on the quantitative results of your business?
- To foster corporate culture and strengthen the company-employee relationship?
- For concrete results in specific areas?
While campaigns are often interconnected and impact all aspects of a company, your response will be key to selecting the right campaign. We bring you 12 campaign ideas to inspire you to push for these desired results.
Vip Incentives campaigns based on your business KPIs
While the following campaigns are very versatile, they also have a direct impact on your business results. With these types of campaigns it is crucial to be very clear on your starting point, to set realistic goals and to offer attractive rewards for meeting these goals.
1. Boost those sales!
Aim: to increase company sales.
Reward sales reps who have achieved and/or exceeded the sales targets set by the company. The key KPI in this case is the number of monthly (weekly or annual) sales you wish to improve.
Parameters you can play with:
- Ranking visibility: Showing the ranking of all the sales reps can stimulate their competitive spirit. Choose whether to show this ranking or not.
- User selection: The competition can be individual or team based.The campaign can also be restricted to a specific group of users if desired.
- Campaign duration: if you wish to boost results even more, you can also set campaign deadlines, to reach your goal by a specific date.
2. Be the best!
Aim: to increase or decrease specific business metrics.
Reward employees for specific achievements. Establish reduction campaigns (in the case of negative metrics) or increase campaigns (if it is a metric you wish to boost).
Endless examples of application possibilities exist. The classic example is call centres, where you can reward agents who successfully resolve user queries in record time! This results in a reduction of the average handling time (AHT), and an increase in the first call resolution rate (FCRR) and customer satisfaction (CSAT).
In the goods sector, points can be awarded to workers who have not missed a single delivery within a given period of time. In software testing, reward individuals who have found the most bugs 🐞 Let your imagination run wild!
Parameters you can play with:
- Entry limits: Set and control the limits, e.g. whether a person can participate more than once.
- Uploading information and integration with other systems: A data validating feature for the challenge can be uploaded to the platform or obtained through integration between systems.
- Different validation methods: Depending on your campaign, and to facilitate management, different validation methods can be added, e.g. participants themselves uploading proof of achievement.
Vip Incentives campaigns focused on corporate culture
A Happy Employee is a Productive Employee. This is not just a simple saying, but a proven reality. Many elements are within your control to help promote a good working environment, communication between teams and individual well-being.
3. Become a real influencer!
Aim: to promote the company’s digital content.
Internet algorithms are making it increasingly difficult for us. No matter how good your blog articles, videos or photos are, every now and then they may still need a helping hand to reach your audience organically. To do this, a campaign can be launched based on achieving certain digital metrics. Reward people, for example, who have shared the company’s posts on social media and have achieved X number of views or likes.
The Vip District example: At Vip District we award points to employees when they have shared one of our LinkedIn posts and it has achieved over 700 views. Our employees are our best ambassadors, and with initiatives like these, the company’s image is built together.
Parameters you can play with:
- Enable requests: this is the ideal example for using a request mode in which employees upload proof that they have achieved the target (e.g. a screenshot). The campaign management team can then review the proof and assign points where appropriate.
4. Happy…!
Aim: to strengthen the relationship with employees and show them how important they are to the company.
There are many dates to celebrate together: Birthdays, work anniversaries, weddings, the birth of children… It’s a fantastic way to get closer to your employees and contribute to their special day.
Parameters you can play with:
- Automate point allocation: Make your life easy with automations. Points for birthdays or company anniversaries, for example, can be automatically awarded and communicated. Everything runs smoothly, without a shred of management needed from you.
5. All for one and one for all!
Aim: to encourage participation in corporate activities or initiatives.
Stop having to chase after your employees, sending reminders and trying to convince them to participate in photo competitions, charity events, etc. Receiving a few points is a simple way to reward those who get involved beyond their duties and help contribute to creating a better community.
But watch out! The campaign can have unexpected side effects such as an improved working atmosphere, friendships between colleagues and after-work get-togethers!
Vip Incentives campaigns to promote a specific action
6. There is no end to learning.
Aim: to keep your team up to speed and fully trained.
We all know how difficult it is, after a long day at work, to find time and energy for studying. However, if you want your business to thrive, it is essential to have a team which is constantly updating and expanding its knowledge and expertise.
Provide training for sales staff on the latest products, give a small reward for completing optional training, encourage professional development… All of this will be reflected in the high quality of your service.
7. Reward Creativity
Aim: to broaden your range of content creation sources
Today, the battle for digital content is a “life and death” struggle, and many companies do not have a team of copywriters or external agencies. There is no choice but to draw on in-house talent for writing blog articles, recording videos and training resources. With Vip Incentives’ campaign, you’ll be amazed at the number of creative people you have around you. Let your team express themselves and be rewarded for expressing their talents!
8. Come and work with us!
Aim: to attract new talent
Nowadays, referral programmes have become a widespread practice in many companies. And even more so with the war for talent that human resources managers are experiencing. Candidate referrals should be rewarded…and well rewarded.
The Vip District example: In Vip District we award points for a candidate referral, and extra points if the candidate is eventually hired and passes the probationary period. Because talent is worth its weight in gold!
Vip Incentives campaigns compatible with other platform modules
Read on to find out how you can combine Vip Incentives gamification campaigns with other Vip District platform modules. Combining modules reinforces the corporate culture ecosystem and employer branding.
9. For making your first purchase!
(Vip Incentives + Vip Savings)
Aim: to familiarise staff with their discount club (Vip Savings) and get them using it
Getting used to something new isn’t always easy. But how many times have you overcome the initial hurdle of trying something new and then not been able to stop doing what previously seemed impossible? Once your staff discover how easy it is to make purchases through your portal, they won’t want to do it any other way! Offer them a little encouragement to try making their first purchase.
We never tire of hearing testimonials from customers and users who tell us that, since they started using the discount portal, they do not buy anything without first checking their club to see if a discount is available.
10. For acknowledging and motivating the most!!
Aim: to encourage participation in the peer to peer recognition module (Vip Awards).
Vip Awards is a Peer to Peer Recognition tool. This would be impossible without the active participation of colleagues. Discover and reward the most expressive and generous members of your workforce to encourage mutual recognition and corporate accolades.
11. For being a Vip Awards winner!!
Aim: to reinforce the benefits of being a great colleague.
Points will be awarded to colleagues who give their all for the team, who set an example for everyone and who embody the company’s values. Being the colleague who has received the most points in a Vip Awards campaign deserves a prize, doesn’t it?
12. For never tiring of learning, and teaching!
(Vip Incentives + Vip Connect)
Aim: to promote ongoing learning within the company through the internal communication platform.
Commitment to learning or teaching can be encouraged by linking points for those who upload training videos to the platform, thereby sharing their knowledge with colleagues. Or for those who perform or achieve certain grades in the knowledge tests that can be created with Vip Connect’s lesson and test tools.
Before putting all your campaign ideas into practice…
We would like to conclude this list of twelve Vip Incentives campaigns with 5 questions for you to ask yourself before you begin planning your campaigns:
- Am I clear about my campaign objectives?
- If it is a KPI improvement campaign, do I have a concrete and realistic figure in mind?
- Do I offer enough points or a prize attractive enough to capture my employees’ attention?
- Am I clear about whether it is an ongoing or time-limited campaign?
- Are the T&Cs and participation rules and instructions simple and clear? Do I need additional communication tools to disseminate and explain the campaign?
Once you are clear on the answers to the above questions, our team of expert consultants are always on hand to help. Not only can they help you get the most out of your campaign, but they can also give you examples of similar campaigns we have previously implemented with other clients, typical campaigns within a particular sector and the different ways you can set up your campaign to get better metrics, more control, increased versatility, etc.
Vip Incentives campaigns offer a unique opportunity to transform the working dynamics within your company. Not only do they allow you to improve key metrics and quantitative results, but they also strengthen corporate culture and employee engagement. Trust us, Vip Incentives is about to become your best ally.
New to Vip District? Contact us and find out what our platform has to offer!
