Horse enhances employee satisfaction and strengthens its Employer Value Proposition with a fast-implemented, personalized benefits platform.
Horse, a global innovator in powertrain solutions, engines, and low-emission gearboxes, has rapidly established itself as a key player in the automotive industry.
The newly formed company faced a unique set of challenges in uniting its workforce and fostering a sense of belonging.
About
- Company: Horse
- Sector/Industriy: Automobile
- Nº of employees: 3500
- Scope of the project: Spain
To stand out as an attractive employer and solidify its Employer Value Proposition (EVP), Horse partnered with Vip District to offer personalized employee benefits via the VIP Savings platform. With this solution, Horse not only aimed to ensure employee well-being and satisfaction but also streamline benefit management, enhancing its internal communication. The quick and successful implementation of VIP Savings proved instrumental in helping the company navigate this pivotal transition period, as well as build a loyal and motivated workforce.
Challenges: HORSE needed to create a strong sense of belonging among its employees, strengthen its Employer Value Proposition (EVP) and ensure continuity in employee benefits.
Results: 2,500 employees registered within the first week, with an 88% registration rate to date. Employees have saved over €20,000, and morale has significantly improved.- Related product: Vip Savings
Challenges and Objectives
As new powertrain solutions company, Horse needed to create a new company culture from the ground up, ensuring that employees felt connected to the new brand and the evolving HR environment. With many employees shifting companies in a short time, the challenge was twofold: keeping the benefits continuity while rebranding and reinforcing the new Employer Value Proposition. The main objectives included enhancing employee satisfaction by offering a broad range of social benefits tailored to individual needs and creating a seamless way to manage and communicate these benefits. Horse sought to be seen as a top employer in a competitive market, thus the focus on making its EVP highly attractive and competitive.
Solution and results
Horse chose Vip District’s VIP Savings platform to provide its employees with access to personalized benefits and discounts, ensuring continuity for those who had lost access to their previous benefits platform. Implemented swiftly to meet the company’s unique challenges, the platform became a key feature of Horse’s new employee portal, centralizing essential resources like social benefits. This integration not only streamlined access for employees, improving their overall experience, but also enhanced internal communication and responsiveness to feedback. The platform’s flexibility enabled Horse to rapidly offer benefits tailored to its diverse workforce, boosting engagement and satisfaction.
The implementation of VIP Savings was a resounding success. From zero, 2,500 employees registered within the first week, and currently, 88% of the workforce is engaged with the platform. Thanks to the performance reports, Horse is able to track the savings achieved by its employees. In the first 7 months of the portal’s existence, Horse employees had already saved over €20,000, contributing to a more motivated and loyal workforce. Horse’s management reported a noticeable increase in employee morale and overall well-being, which has translated into a more positive and productive workplace environment.
The centralized employee portal, which houses the savings module and access to many other benefits and key information to employees, has made managing and communicating benefits far easier, enhancing Horse’s internal processes. These results have helped establish Horse as a reference employer in the automotive industry, attracting new talent and retaining its current employees.
“We believe that the Vip District platform will significantly increase the visibility of our Employer Value Proposition by offering tangible and personalized benefits that demonstrate our commitment to the well-being of our employees. This will not only improve the satisfaction and retention of our current employees but will also attract new talent who are looking for a company that values and cares for its staff.”
Fran ArranzDirector People & Organization España y Portugal en HORSE
