Imagine you’re fishing in an ocean where everyone is casting their nets in the same spot.The result? Lots of effort, few catches. In the marketing world, sticking to just one advertising strategy and following the crowd can be just as frustrating. Investing in Google, Amazon, and social media is popular and remains important for any B2C strategy. But relying solely on these channels is like cooking using only salt and pepper: predictable, flavourless and dull. It’s time to spice things up!
From fishing to cooking, what’s next—a recipe? Well, almost. In this post, we’ll share 30 “ingredients” that, when combined, make Vip District’s Corporate Discount Clubs the ideal channel to attract those qualified customers you’re eager to reach. Let’s dive into a less crowded, more exclusive ocean.
Why promote your brand on the Vip District platform?
- Access to an Exclusive Audience: Vip District’s discount clubs have over 7 million users with medium-to-high purchasing power and with a high digital profile. This audience consists of premium clients and employees of large companies with exclusive access to their club where they usually shop for their essentials and non-essentials. A 100% controlled environment, with recurrent traffic and loyal customers, who know they’ll find the best brands in a privileged and exclusive space.
- Preferential Discounts: Your brand’s presence on Vip District is anchored in providing preferential discounts that ensure our users receive advantages not available to the general public. This benefit makes our channel exclusive and highly desirable, the first place to go to when shopping for anything from travel to insurance. You have all the flexibility to create and differentiate these special conditions according to your promotional strategy. And since these are Exclusive Clubs (controlled access), the conditions you offer here won’t “clash” with those you may already be offering via other channels.
- Trustworthy Environment: Vip District’s discount clubs are customised with the image of each company/collective, thereby creating a unique bond with each user. Before looking for offers on open platforms, they will always prefer to turn to their Employee Benefits Platform first.
- Customer Loyalty: The Vip District portal offers year-round, moderated, long-lasting discounts. Customers rely on these offers consistently and turn to them whenever needed, creating a bond with both your company and the brands featured. This is one of the keys to building a solid and qualified customer base. This is not the case with typical websites featuring aggressive discounts and fleeting offers.
- Audience Segmentation: You know exactly who your audience is. You will know for sure that your offer is visible to Company A and B employees, as well as X and Z’s clients, or members of different Federations or Associations. From this pool of users we extract patterns based on behaviour and consumption. We can then use this data to optimise your brand positioning and offer segmentation strategy, thereby improving the conversion rate throughout the entire purchasing process.
- Ever-Growing Reach: Each new discount portal Vip District launches expands your potential customer base. We’ll let you know about any new company that joins us. More reach, same investment.
- Even More Reach: We have a team dedicated exclusively to boost our discount clubs among our clients. This is how we get more and more users to register over time. This ongoing approach helps spread word-of-mouth and increase your audience’s interest in the channel. This results in more users registering, word of mouth spreading, and your audience growing even larger each day.
- Credibility and Reputation: The presence of big, internationally renowned brands is something that characterises the Vip District platform. All advertised brands benefit from the great pull of these consumer magnets, as well as their positive reputation. This would be like having your shop in the heart of Madrid’s Calle Serrano or on the Champs-Élysées in Paris, that is, sharing one area with the best national and international brands.
- Variety of Offers: Offers consumers different ways to take advantage of your promotions, from cashback deals to mobile vouchers. Looking to promote your physical points of sale? Then mobile phone vouchers are the way to go. Or, if it’s your online store that needs a boost, you can limit the promotion to online only, or define codes based on purchase volume, etc. The more options you offer, the greater your reach and conversion.
- Presence in 6 European Countries: Vip District operates in Spain, Portugal, Italy, France, the Netherlands, and Germany, providing you with an international platform for expanding your brand. This international presence allows you to reach new and diverse markets—a fantastic opportunity, especially for online stores looking to increase their international sales.
- Top-Rated App: Vip District’s app has thousands of reviews and ratings in the Apple Store and Google Play, with a stellar rating of 4.7 out of 5. Your brand and the best user experience go hand in hand.
- Analytics and Big Data: Take advantage of our advanced analytics to better understand your customers and optimise your campaigns. With this data, you can adjust your strategies and maximise results.
- More Conversion Opportunities Thanks to Geolocation: Thanks to the best UX, users can easily find any nearby offers using any device. Imagine a customer looking for a gift: all they need to do is open the Vip District app and locate the best offers in the closest shopping area to where they are. And just like that, your brand has caught their eye.
- Smart and Personalised Newsletters: Every Vip District newsletter is personalised for each user. And it’s not just a simple “Hello John.” We send each user offers, based on their location, consumption habits, or suggested brands according to similar buyers, etc. Our smart algorithm ensures that every newsletter is relevant to the recipient, improving open, click, and conversion rates.
- More Than Newsletters, Recommendations: Newsletters are personalised for each company and its Discount Club. Every aspect of the newsletter, from the sender to the visual design, bears the image of the company behind the portal. So the employee doesn’t receive a newsletter from “Vip District,” but from their company. And in it, they’ll find brands their company recommends. Besides trust, this also brings us the next good reasons to invest in Vip District’s advertising channel.
- High Newsletter Open Rates: Vip District’s newsletters have an open rate of over 40%, ensuring your messages are seen by a large audience. This increases the likelihood that your promotions will be seen and taken up by users.
- Increased Revenue: High conversion rates show that Vip District’s corporate discount club users are more receptive to promotions. Conversion rates in physical stores average between 25-50%, and online between 4-8%. Trends show that consumers tend to spend more when benefiting from discounts, their average purchase ticket is higher.
- Promotion Management: Manage your offers on a super simple, intuitive platform. You can do it yourself or with the help of your account manager. Discover the best practices for creating and optimising your campaigns.
- First Class Customer Service: Vip District offers users a support channel to resolve any offer issues or queries. And we are very good at it, at least that’s what 85% of our users say. And not only do we resolve queries, but we can also help you identify ways of improving your offers.
- Premium Positioning: Get prominent visibility on the homepage and in key areas of the platform, significantly increasing your brand recognition. Premium positioning ensures that your brand is in the most visible positions on the portal.
- Brand Activation: If, in addition to presence, you wish to draw more attention to your brand, we can design and provide you with a brand activation plan tailored to your product or service category. Activation plans include presence in premium spaces, in addition to presence in recurring, special and seasonal newsletters (summer, Back to School, Black Friday, etc).
- Satisfaction Surveys: Users can leave reviews and also respond to our surveys. This feedback allows us to fine-tune your offers and improve everyone’s experience.
- Affiliate Marketing: If your brand has an affiliate programme, Vip District is a new channel to explore. We already work with hundreds of international affiliate network brands.
- More than just Discounts: The Vip District platform isn’t just about discounts. Increase your sales through our Incentives module, by being included in our Employee Recognition Programme rewards catalogue.
- Brand findability: A variety of different approaches provided by our technology, guarantees the ultimate user experience, and your brand being easily found, no matter what. From search tools, product and service categories, special and themed categories, dynamic featured banners, related recommendations, and more.
- Constant Innovation: We’re all about technology, and we develop everything in-house. That means your brand will be on a platform that’s always being improved and updated. We make sure our partners get the best conversion rate by testing different ways to get more clicks and higher open rates.
- Flexible Cost Models: Choose the advertising investment plan that best suits your budget, strategy and product category. From an annual presence fee, CLP (cost per lead), CPA (cost per acquisition), activation plan, etc. Find the format that best suits you to reduce your cost per lead and improve your ROI.
- ISO 27001 Certification: Our ISO 27001 certification ensures that Vip District follows the highest data security standards. This provides users with peace of mind, increasing their trust in the platform, and in shopping with your brand.
- The Best Platform, Recognised throughout Europe: We’ve told you about some of our strengths, but we’re not the only ones to make this claim. In 2022, we won the IMA Europe (Incentive Marketing Association)’s prestigious award for “Best Technology Provider” and “Best Incentive & Recognition Programme” at the globally recognised IMA Incentives Awards.
In short, Vip District’s Corporate Discount Clubs advertising is that secret ingredient that can take your advertising strategy to the next level. With an exclusive audience, access to advanced tools, and the ability to build customer loyalty like never before, this channel offers everything you need to stand out in a competitive market.
Ready to leave behind the same old tactics and discover a new path to sales?
