Our Story

Wind the clock back to summer 2015 and we were enjoying a catch up with some great VAs at a pub in Paternoster Square.  Both running our own successful businesses, we talked around our struggles to find great VA support to build our own teams and support us on our journeys.  “Wouldn’t it be great if we had somewhere where we could network, knowledge share and build a team with like-minded VAs who are serious about their businesses and do what they say then can do?”. Lightbulb Moment…

VIP VA Lightbulb Moment

“And wouldn’t it be great if we could showcase those VAs to the high performing business owners who are looking for that key support at a high level to grow their businesses too!?”

Fast-forward back to present day and here we are.  We have a great membership community, a long list of events and campaigns to elevate the industry, a gaggle of happy clients who have been introduced to our VA members and a coaching/training offering to help transform awesome PAs into awesome VAs.  

It has been a roller-coaster and a fast paced journey, but we are passionate about supporting new and existing VAs, challenging the status quo and driving the VA industry forward in the best way possible.

Meet Team VIP VA


Charlotte Wibberley

Charlotte Wibberley

CEO & Founder

Charlotte Wibberley is an Online Business Manager enabling entrepreneurs and business owners to have the freedom to do what they do best and follow their passion.

2012 saw Charlotte leap into self-employment starting her first online business, a multi-award winning VA business. This success enabled her to find her passion in supporting successful women juggling family and business as their OBM. Charlotte is the extra pair of hands, the like-minded buddy and chief cheerleader for businesses goals and ambitions. She loves helping clients achieve their goals they secretly dared to desire but feared to hope and aim for!

Charlotte also coaches and mentors VAs looking to build their businesses, grow their teams and achieve their dreams. Seeing people grow and build successful businesses around their lifestyles is close to Charlotte’s heart: it is one of her passions and key purposes.

Outside of work Charlotte is mum to Alex, 3 and Evie, 1 who keep her busy and out of trouble! She also enjoys going to the gym and the rare date night with her fellow entrepreneurial husband, Andrew.

Gemma Pybus

Gemma Pybus

Marketing & Business Manager

An Archaeology post-graduate with a passion for research and an eye for detail, Gemma has been working as a copywriter for the last decade, and started her own small but successful Social Media management business in 2013.  

Last year, Gemma became a Director of Digital Marketing Implementation Services, a training and implementation team who specialise in Search Engine Optimisation and Link Building.  

Gemma regularly carries out hands-on training sessions in Digital Marketing and Social Media Management for SMEs in Buckinghamshire, and is an Infusionsoft Certified Consultant (certified in September 2016).